Finding Love Through Personality: The So Syncd Story
Finding Love Through Personality: The So Syncd Story
In an era dominated by endless swiping and superficial connections, the dating app landscape is constantly searching for a more meaningful approach to romance. Enter So Syncd, a groundbreaking platform that has shifted the focus from fleeting looks to fundamental personality compatibility. Founded by twin sisters Jessica and Louella “Lou” Alderson, the app’s origin story is a compelling blend of personal experience and innovative application of psychological theory.
From Breakup to Breakthrough
The genesis of So Syncd can be traced back to a personal turning point in co-founder Jessica Alderson’s life. Following a significant breakup, Jessica sought to understand the underlying dynamics of relationship success and failure. Her deep dive into personality type compatibility, specifically the framework of the 16 personality types (often associated with the Myers-Briggs Type Indicator), revealed a powerful insight: certain personality combinations are statistically more likely to form strong, lasting connections.
Jessica, an INFP (The Mediator), and her sister Louella, an ESFJ (The Consul), realized that this psychological framework could be the key to solving the modern dating dilemma. They observed that many existing dating apps had devolved into a “meaningless swiping” game, prioritizing quick judgments over genuine connection. Their mission became clear: to create a platform that uses personality science to match partners who share just the right amount of similarities for mutual understanding, and just enough differences to create a spark.
The Science of Syncd
So Syncd’s core innovation lies in its proprietary algorithm, which matches users based on their personality types. Unlike apps that only match identical or completely opposite types, So Syncd focuses on “syncd” matches—those with a scientifically proven high potential for harmony and excitement.
The app requires users to take a personality test to determine their four-letter type (e.g., INTJ, ESFP). The algorithm then analyzes the compatibility between the 16 types, suggesting matches that are neither too similar (which can lead to boredom) nor too different (which can lead to conflict). This nuanced approach is designed to foster relationships built on deep understanding and complementary strengths.
Compatibility at a Glance
The 16 personality types are broadly categorized into four groups, each with distinct traits. So Syncd’s matching logic often finds success in pairing types that complement each other’s primary functions.
| Personality Group | Core Focus | Example Type | Syncd Match Strategy |
|---|---|---|---|
| Analysts | Knowledge and Logic | INTJ (Architect) | Often paired with Diplomats or Sentinels for emotional balance and stability. |
| Diplomats | Empathy and Cooperation | ENFJ (Protagonist) | Often paired with Analysts or Explorers for intellectual stimulation and adventure. |
| Sentinels | Order and Security | ISFJ (Defender) | Often paired with Analysts or Diplomats for complementary life perspectives. |
| Explorers | Spontaneity and Action | ESTP (Entrepreneur) | Often paired with Sentinels or Diplomats for grounding and shared values. |
This personality-first approach has resonated deeply with singles seeking a more intentional and less exhausting dating experience. The app has quickly grown, demonstrating that a focus on inner compatibility is a powerful antidote to the superficiality of traditional online dating.
A New Chapter for Online Romance
The success of So Syncd is a testament to the enduring human desire for meaningful connection. By leveraging the established science of personality, Jessica and Louella Alderson have not only built a successful startup but have also pioneered a new, more thoughtful chapter in the story of online romance. They have proven that when it comes to finding love, the most important thing to match is not a profile picture, but a personality. The future of dating may very well be less about swiping right and more about understanding yourself and your perfect “syncd” match.
